Posts Categorized: Marketing

Getting Acquired: Lessons Learned

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On January 30th, 2015 the company that I co-founded, Aurelius, got acquired by DataStax. It was the first time that I negotiated and executed an acquisition of substantial size (>$1M) and this post summarizes the lessons I learned in the process [¹].     First, let me give you some context on the acquisition. Aurelius… Read more

Pro Advice: Launch with a Partner

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  One of the key factors in owning and growing a successful business is the importance of identifying a market for your product simply, is there someone willing to put down their hard-earned money for what you are offering? Having been in the trenches of the start-up world for the last year has given me… Read more

3 Reasons The Stories You Tell Matter

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  I love telling stories. Even if it’s just fiction. Every day when I walk to work and I see different “characters” on the street. I always make up stories about them. For instance, the homeless man who hangs out on the corner in front of my office – I’ve named him James. He was… Read more

31 Great Tools That Every Freelance Writer Should Try

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The struggles of being a freelance writer are real. Outside the confines of an office job, they are left to their own devices. While it is this very freedom and flexibly that lead many to take on the lifestyle of a freelance writer, the daily pressures of being your own boss can require a hefty… Read more

Podcast: Streamlining your life and escaping the 9-5

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Hustle and Grind’s co-founder Ross Simmonds joined me on a podcast to talk business and efficiency; and if you’ve ever fantasized about quitting your 9-5 but have obstacles impeding you doing so, this is a podcast you should listen to. On this episode, we dissected how entrepreneurs can streamline their lives, decrease e-mail obsessiveness, and use… Read more

The science of surprise: How to make your work unforgettable

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Every day, two million blog posts are published online. Of the few that actually get clicked, 55% of readers spend fewer than 15 seconds reading. Factor in that the average reader gets through 250 words a minute, and you’ve got a measly 62 words to grab someone’s attention. That’s it. And this isn’t just for… Read more

9 Things I Learnt From my First Startup

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I built Skola along with my colleague and friend of 4 years. Something that started as school — parent communication app has evolved into a student management system for schools in primary and day care space. Currently, it’s live in schools in Mexico. [Disclosure: I am in the process of moving out of the team] I had 9… Read more

8 Ways to Get Free Press for Your StartUp

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One of the best ways to gain traction for your startup is press. Despite what you may think, getting press doesn’t have to be a time consuming or an expensive process. You don’t need a PR person when you’re only a 2 person team. You need 8 tips and to just keep swimming. 1. The… Read more

Make A Powerful Social Media First Impression

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It only takes one-tenth of a second for us to judge someone and make a first impression. That’s pretty quick! What does that mean for your social media page? It means that new viewers don’t even have the time to notice all the details of your amazing pictures or read your outstanding descriptions that they… Read more

Four Reasons Why You Should Start Freelancing On The Side

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You probably already know that the workforce today is much different than it was 50 years ago. What’s one of the biggest differences? For one, freelancers now make up 34%—that’s 53 million people—of the U.S. workforce, according to a a 2014 survey by Edelman Berland. Some of these freelancers work in graphic design. Some work in interior decorating…. Read more

Hustle and Grind's Ryan Holiday Giveaway Winners

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We at Hustle and Grind love to read and love new books. So when Ryan Holiday’s new book was announced, we jumped at the chance to host a contest with Ryan and his publishers to give away all of his books. If you weren’t lucky enough to be a winner, you can still check out… Read more