Posts Categorized: Marketing

Why Testing with Real Content Is Better Than Lorem Ipsum

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Testing is a critical part of building usable digital products. A testing environment with relevant content encourages more thoughtful feedback, that can then be used to craft a more tailored user experience. What is Lorem Ipsum? Lorem Ipsum is dummy text used by publishers and designers when the original copy is not available. They use it… Read more

Three Effective Ways We Can Build Trust On Social Media

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Avoiding anger and clickbait in the search for new readers We need to be smart. We want to build not just new online audiences on top of our 174-year newspaper heritage — but also trusting and loyal ones. Here are three ways we try to do that. Two of them are used by others too, according to an analysis… Read more

31 Great Tools That Every Freelance Writer Should Try

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The struggles of being a freelance writer are real. Outside the confines of an office job, they are left to their own devices. While it is this very freedom and flexibly that lead many to take on the lifestyle of a freelance writer, the daily pressures of being your own boss can require a hefty… Read more

Does Virtual Reality Pose The Next Threat to Retail?

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Retailers have had a front seat row to a terrible landslide in their industry. While some continue to perform well, all are cautious and skeptical of what the future holds. Formerly slow to adapt, they now keep vigil on every new technology for its implications and impact. Most of the time, this must instill fear…. Read more

10 Tips for Marketing to Millennials with Your Social Feeds

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  Ahh, Millennials. The generation that holds $600 Billion in U.S. buying power and have become the veritable “hot chick at the bar” for brands around the world. Even Facebook, the social media monolith, shelled out $1 Billion for Instagram just to capture the millennial market. As marketers, we must find the key to millennial… Read more

6 Influencer Engagement Strategies To Deploy Now

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Photo Credit: Hudson Hintze You could be arguing that influencer marketing doesn’t matter, but you would be arguing with yourself. Like it or not, and many do not, we know that the connectedness of social platforms and society at large require new methods for engaging consumers, customers, and fans. Influencers certainly aren’t the only solution,… Read more

How 22 Successful Companies Hustled For Their First Customers

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It’s hard to imagine successful companies struggling to acquire customers. We see the successes with their hordes of fans and we think, “Wow, they’re so lucky. They have it good.” Yet every single behemoth in existence once had to court its first customer. In this post, we feature some of these stories. You’ll find in them… Read more