Posts Categorized: Marketing

Here’s Exactly How To Increase Referrals to Your Business

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  There are plenty of ways to get new clients and customers through your doors — the process of finding potential customers is called “lead generation.” One of the best ways to get clients or customers is through referrals. But Catherine, I don’t know what to say to get referrals! I don’t have time to… Read more

Five Marketing Tactics to Grow Traffic with No Audience

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  Are you starting a niche authority site or operating a small start-up? When launching a new venture, it can be hard to gain traction without a large email list, established community or thriving social media group. Here are five ways (some quickies, some long-term strategies) to increase traffic when you’re first starting out and… Read more

How To Get Over Writers Block (10 Quick Cures)

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I’m going to be share some practical writing tips with you. Things I know you get stuck on from time to time. We all do. Even the greatest writers in the world have dry spells so if you get it don’t freak out!! Trust me, there’s nothing more terrifying than a big story breaking and… Read more

Getting Acquired: Lessons Learned

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On January 30th, 2015 the company that I co-founded, Aurelius, got acquired by DataStax. It was the first time that I negotiated and executed an acquisition of substantial size (>$1M) and this post summarizes the lessons I learned in the process [¹].     First, let me give you some context on the acquisition. Aurelius… Read more

Pro Advice: Launch with a Partner

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  One of the key factors in owning and growing a successful business is the importance of identifying a market for your product simply, is there someone willing to put down their hard-earned money for what you are offering? Having been in the trenches of the start-up world for the last year has given me… Read more

3 Reasons The Stories You Tell Matter

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  I love telling stories. Even if it’s just fiction. Every day when I walk to work and I see different “characters” on the street. I always make up stories about them. For instance, the homeless man who hangs out on the corner in front of my office – I’ve named him James. He was… Read more

31 Great Tools That Every Freelance Writer Should Try

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The struggles of being a freelance writer are real. Outside the confines of an office job, they are left to their own devices. While it is this very freedom and flexibly that lead many to take on the lifestyle of a freelance writer, the daily pressures of being your own boss can require a hefty… Read more

Podcast: Streamlining your life and escaping the 9-5

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Hustle and Grind’s co-founder Ross Simmonds joined me on a podcast to talk business and efficiency; and if you’ve ever fantasized about quitting your 9-5 but have obstacles impeding you doing so, this is a podcast you should listen to. On this episode, we dissected how entrepreneurs can streamline their lives, decrease e-mail obsessiveness, and use… Read more

The science of surprise: How to make your work unforgettable

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Every day, two million blog posts are published online. Of the few that actually get clicked, 55% of readers spend fewer than 15 seconds reading. Factor in that the average reader gets through 250 words a minute, and you’ve got a measly 62 words to grab someone’s attention. That’s it. And this isn’t just for… Read more