Posts Categorized: Startups

Five Marketing Tactics to Grow Traffic with No Audience

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  Are you starting a niche authority site or operating a small start-up? When launching a new venture, it can be hard to gain traction without a large email list, established community or thriving social media group. Here are five ways (some quickies, some long-term strategies) to increase traffic when you’re first starting out and… Read more

How You Can Become Better through Community

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Community and Habit I grew up on a small street where most of the people on the street had lived for a long time. We waved to each other, would pull over and talk if we were driving down and saw someone, and always looked out for the area. New people would on occasion move… Read more

Getting Acquired: Lessons Learned

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On January 30th, 2015 the company that I co-founded, Aurelius, got acquired by DataStax. It was the first time that I negotiated and executed an acquisition of substantial size (>$1M) and this post summarizes the lessons I learned in the process [¹].     First, let me give you some context on the acquisition. Aurelius… Read more

Five Reasons Your Business Will Fail

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Failure is a choice. Let’s not sugar coat the truth. Most businesses fail due to owners who don’t make wise, conscious decisions to succeed on a daily basis — right from the beginning. Through much research and years of experience, here are 5 reasons your business will fail: 1. You’re not hungry. If you’re not… Read more