We’ve all heard it before: “Business is easy, people make it difficult”. Every time I’ve lost money or had a deal go South as an entrepreneur, it was never due to a miscalculation of the numbers or market fluctuations. It was always someone compromising their integrity and overstepping one of the boundaries below. To give yourself the best possible chance of succeeding in not just business but also in life, make sure to only surround yourself with people who possess these four traits.
This is critical in life and in business.
It’s even more critical in a close relationship, like that of a spouse or your business partner. The ability to discuss anything openly without feelings hurting feelings will make or break the relationship. The underlying component here is trust, which is built over time — not just a single email, phone call or meeting.
Sometimes I’m told that I am blunt, extreme or intense. It’s really just me being honest and passionate about what I do. There is no way to move in a positive direction without this attribute, and I wear this badge proudly. At times, my close associates don’t like what I tell them, but they also know that I would never hold them back, and I mean no offense. It’s just the way I have to be.
This is huge. Have you ever worked with someone who gossiped to your boss behind your back? Or if you’re a business owner, they formed a relationship with one of your clients only to discredit the relationship you had with them previously? This is a big loyalty issue and is caused by non-genuine individuals.
Over the course of being a business owner I have had salesmen from other companies try to take me away from their own colleague or business partner and get me to do business with them because they didn’t understand loyalty.
This is one of my golden rules. If you’re honest with me and you demonstrate your loyalty, buy into my vision and commit to the team and company, you have my loyalty in return. No question. If you violate that and go around to accomplish your own agenda for personal interests, there is no coming back. This does not mean I will treat you any differently, but I will never again be all in behind you.
Respect is earned by paying your dues, being patient and waiting for you time to come. Over the years I have met too many people who think the world owes them favor. They feel more privileged than the rest of us. These people tend to be lazy and will never be willing to put in the hard work. They will have no problems letting you do all the work yourself while still looking to reap the rewards of your labor.
They will also never be honest or loyal, and will always look for an easy way out. Someone who doesn’t respect what it took to get to where you are and what it takes to do what you do should be eliminated from your book right away. I’ve made the mistake on holding on hoping that I would eventually gain their respect, but unfortunately it never was (and I can tell you that it never will be).
As soon I let go of a disrespectful person who was a drag on my business, I realized a shift in our operations. The remaining staff had to push harder and work a little longer, but all of the loose ends were quickly tightened and a huge improvement was visible.
4. No Greed
The violation of loyalty and respect that I just finished discussing is completely related to greed.
Greed has its place in movies and is a part of society, but can destroy a business and a brand. In my life thus far, I have not witnessed anything good come from greed. When you’re chasing the dollar, even when you catch it, it will never be enough. When you’re following a vision and stick with it even in the hard times, the financial benefit will always be more valuable. Teams of people who have formed the greatest, most lucrative companies in the world didn’t do it for solely the money. It was about a higher purpose. In the words of Ludwig Borne,“Goodwill is the one and only asset that competition cannot undersell or destroy.”
In closing, I want to stress that I live by committing to the numbers daily: Sending emails, making calls and attending meetings. While working the numbers I always look for these four things in each person I happen to come in contact with, and I’ve learned to identify them easily. And in time, you can too.
Engelo Rumora “The Real Estate Dingo” is a successful property investor, motivational speaker and soon to be author that quit school at the age of 14, played professional soccer at the age of 18, is known for buying “Australia’s Cheapest House” and is now running a multi million dollar real estate investment company called Ohio Cashflow.
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