One of the things I’ve been asked about a lot lately is how to generate Instagram growth. With changes in the algorithm and the introduction of new products like stories and live streaming, the platform has certainly evolved.
It’s also become a leading platform for both brands and influencers alike as a way to connect and discover in a visual way. But to have any clout and be taken seriously, both as a brand or an influencer, you need to have some critical mass of followers. There’s no magic number, but let’s face it. Having a larger follower count helps brands build credibility and helps influencers put a price on what their work is worth. This is in by no means an endorsement to purchase followers, the authenticity of real followers is what will begin to let the account start to exponentially grow.
Over the last three months, I put my theories to the test using a brand new influencer Instagram account,LovingLifeontheRun. Here’s what I learned:
It comes down to more than just having good photos (although those completely help), your Instagram tells a story. Why should people want to follow you? What is the value you’re providing? Generate your content from the answers to those questions.
Social media at its core is a mechanism to build relationships, so let that be your focus as you grow. Get involved in conversations with both people you follow and people you want to be connected with. Find those people through hashtags and set a goal of liking 100 photos per day. Comment on the ones that are most impactful to you. To experience even more growth, follow these top tips.
This should come as a no-brainer, but hashtags are a must if growth is what you’re looking for. When curating your hashtags, keep the following in mind
Collaboration is something that is huge on social media. Partner up with bloggers or brands in similar genres to share the love by giving followers a chance to winandincreasing both parties social following. It’s a win/win for everyone involved!
Note: if you’re an influencer being paid to promote a brand, be sure to disclose properly according to FTC guidelines. Check thispress release for more details.
If there’s one thing I learned in my quest to grow, it’s that if something isn’t working. Don’t force it. Test things out and see what sticks!
Just like everything in social media, there are no hard and fast rules. The platform and user behaviors are changing more often than we as marketers can keep up. The best advice I can give is to stay in it. Keep exploring and above all build relationships!
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