As the old saying goes— a picture is worth 1,000 words.
Are you using those 1,000 words to your advantage? Is your LinkedIn profile picture saying what you think it is?
In an interview with the Huffington Post, Alex Pirouz, founder of Linkfluencer stated:
“[With] millions of members and 49 percent of them being key decision makers, LinkedIn has leveled the playing field allowing business owners all over the world the opportunity to find, connect and build a relationship with their target market regardless of industry or location.”
He goes on to stress the importance of developing your personal brand when it comes to connecting with people online:
“The buying behaviors of consumers have changed dramatically over the past 3-5 years. Today they care more about the people they do business with more so than the actual brand or product/service. You could have the best product or service in the world but if they don’t like you they won’t necessarily do business with you.”
LinkedIn is a powerful tool that many people, from new grads to small business owners to CEOs, use daily. The amount of activity and engagement on LinkedIn presents a MAJOR opportunity for anyone looking to showcase themselves and their business to the professional world.
Don’t waste it by making one of the most common LinkedIn Mistakes that folks make: