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The 5 Essential Ingredients of Success

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Success is a tricky word that can have as many definitions as people in the world. For some people success is being wealthy and owning expensive things, for others it’s having a family and being happy. Whatever the meaning this word might have for you or what you plan on achieving in your life, there are some general philosophies that every successful person follows.

When you picture yourself living a successful life, what do you see in it? Probably you’re asking yourself how to get to that point and where to start. Every successful person out there has something in common and that is attitude. The right attitude can take you to unknown places and help you accomplish your goals in life. But, what is the right attitude? And how can you have it? Well, I’ve put together some of the traits and characteristics that successful people have:

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The Friendly Bean: How Coffee is the Best Drink For Writing

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Coffee, notebook, Ipad, and pen for work

The Friendly Bean: How Coffee Is The Best Drink For Writing

Everyone knows a cup of coffee is the way to go to get you up and running in the morning. Not only does coffee taste good, but it focuses you and perks you up for a busy day.

It also helps get your creative juices flowing (no half-hearted pun intended).

Just for transparency sake, I’ll let you know I’m the biggest caffeine addict on the planet. Get me my cup of joe, energy drink, anything with the highest caffeine percentage legally sold in Canada, and I’m a happy camper. So I’d like to say I’m a self-appointed expert in the field of caffeine containing drinks.

Now I’m going to tell you why I love caffeine so much…

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10 Simple (Yet Powerful) Ways to Increase Your Productivity

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“If you spend too much time thinking about a thing, you’ll never get it done.” — Bruce Lee

Being more productive in your life and work doesn’t have to be difficult.

By making a few simple changes to your lifestyle and habits, you can work and create more efficiently, confidently and regularly.

Here are ten simple steps to increase and improve your productivity…

1) Remove Distraction

“You will never reach your destination if you stop and throw stones at every dog that barks.” — Winston Churchill

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10 Tips for Marketing to Millennials with Your Social Feeds

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Ahh, Millennials. The generation that holds $600 Billion in U.S. buying power and have become the veritable “hot chick at the bar” for brands around the world.

Even Facebook, the social media monolith, shelled out $1 Billion for Instagram just to capture the millennial market.

As marketers, we must find the key to millennial hearts, minds (and wallets). And judging by the volume of articles we see addressing the needs of the millennial buyer, so do you.

However, the millennial market is immune to the traditional advertiser’s powers…

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How To Maximize Your Time And Achieve Your Dreams

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Photo by Jacalyn Beales on Unsplash

Do you feel like you are drowning in the midst of many activities and you can’t come up for air?

You have a day job. Besides this, you need to think about your health, finances, relationships and God forbid you don’t call your mum every day to say hello. When you add having kids into the mix, it’s practically impossible to get anything done or even achieve your dreams.

Time seems elusive to many of us. We go on autopilot from day-to-day and one day, we ask ourselves ‘where time ran off to’. Life is filled with chasing time like Tom, the cat kept chasing Jerry, the rat everywhere.

You have dreams you long to achieve but when you think about it, your dreams seem so distant and impossible.

What if there was a way you could maximize your time so you can achieve your dreams?

What if there was a way you could find the time to attend to the deep yearnings of your heart and find fulfillment?

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The One Thing You Need to Land a Creative Job

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Doing this one thing will absolutely make me hire you.

I’ve been on both sides of the hiring table for creative roles, and I can’t say I’ve ever met somebody that enjoyed the interview process.

There’s a ton of reasons why the process makes everyone involved uncomfortable: it involves judgement, the stakes are high, and it requires you to leave your comfort zone. There are countless articles dedicated to helping candidates overcome those challenges. But the real reason the interview process makes people so uncomfortable is something a little more subtle: the interview process is filled with uncertainty.

The interview process is filled with uncertainty.

Think about it. As a candidate, you’re justifiably painting a prettier picture of yourself than the real you and and interviewer knows it. That’s why most interviews are spent with the hiring manager trying to see through this veneer and find the truth. As somebody who’s interviewed a lot of content folks, I can assure candidates that nearly every interview strategy, format, or tactic used by an interviewer was created to get a candidate to slip up or reveal something true. This is an enormously stressful situation for both parties.

But there’s a way for candidates in creative roles to avoid this uneasy dynamic entirely and jump to the top of the hiring list.

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6 Influencer Engagement Strategies To Deploy Now

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Photo Credit: Hudson Hintze

You could be arguing that influencer marketing doesn’t matter, but you would be arguing with yourself. Like it or not, and many do not, we know that the connectedness of social platforms and society at large require new methods for engaging consumers, customers, and fans. Influencers certainly aren’t the only solution, arguably they are a very small part of it, but they are a readily available resource to companies looking to bridge the gap between what they know and what they’re missing.

Influencers, now referred to as “Creators”, provide a much-needed link to the clusters and cliques that have formed across the internet and into real life. Taste has always been an elusive characteristic and when magnified through the prism of connectivity, we suddenly find that even the best of us cannot keep up on our own. We need an army to scale, to succeed; influencers provide us the ranks.

As with most emergent systems, natural paths are worn making it easier for those who come along later. Today, we know that influencers are much more than simply a new form of distribution, though that remains a powerful model for engagement. Influencers have the power to impact your business, both internally and externally. There are 6 primary methods:

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Key Steps in Marketing Strategy (That A Lot of Companies Mistakenly Avoid)

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I keep a journal (←nerd) in which I will jot down thoughts and observations about what’s happening in today’s world of marketing, strategy and entrepreneurship… trends that are great, tactics that are healthy, and quick fixes that annoy the hell out of me. So I broke open the journal, pulled some business nuggets, and here are a few steps you may want to consider.

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Here’s Exactly How To Increase Referrals to Your Business

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There are plenty of ways to get new clients and customers through your doors — the process of finding potential customers is called “lead generation.”

One of the best ways to get clients or customers is through referrals.

But Catherine, I don’t know what to say to get referrals!

I don’t have time to set up some fancy referral automation.

I can’t get people to refer others on my behalf. They don’t follow through.

How do I follow up on referrals? When do I ask for a referral?

First of all, you just have to go for it.

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Stop Prioritizing and Start Automating

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Maximize your productivity through automation, not prioritization.

It’s amazing to me how enamored working professionals and communities at large are with to-do lists. There always seems to be a new app claiming to have solved society’s productivity dilemma with better ways to prioritize tasks. I think that as a society we’re generally busier than any other community in history, and yet we still feel unproductive.

I think we’ve been approaching this whole productivity thing wrong. I don’t think it’s about prioritizing tasks to get done, but rather not having to do the tasks in the first place. That’s how you become the most productive — by eliminating the manual effort required to complete a task.

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